You may have noticed that Univera Healthcare’s brand looks different this month. With the direction of our leadership team and several months of planning and research, we’ve developed a new position for the brand, a new tagline and a new campaign.
This new brand position aligns with our mission and focuses on the competitive opportunities unique to Western New York. Melissa Gardner, EVP, Chief Population Health Engagement Officer explains, “This isn’t just a new campaign, it’s our brand position, our way of working and thinking, all grounded in our new tagline, Right here. For you.”
Check out our new Univera Healthcare TV ad, currently airing in Western New York.